Privacy Policy for Mama in the Now

This policy was last updated on May 8, 2021.

Your privacy is important to Mama in the Now. The policy below outlines how your personal information is collected and how it is used when you use our website.

You agree to the terms of this policy when you use this website. This privacy policy may change from time to time. If any changes are made, then you will be notified by revising the date at the top of this policy.

About Mama in the Now

Founded in 2013 and based in the United States of America, Mama in the Now is an independently operated blog run by Tove Maren Stakkestad. This website is a parenting and motherhood blog written by a mother of four boys.

How Information is Collected

Here is how your information is collected on Mama in the Now:

if you subscribe to the newsletter
if you leave a comment on the blog
if you purchase a product via the Mama in the Now store
through website cookies and log files
through Google Analytics

Mediavine Programmatic Advertising

For information regarding data collection by Mediavine ad partners including how to opt out of data collection, please click here

Newsletter

If you decide to join the newsletter via any of the many sign up forms located throughout this website, then your first name and email address are required. We require your email address in order to send you the emails and we require your first name so that my emails to you will include a friendly personalized note.

At the bottom of every email I send, you will find a link to unsubscribe. You may unsubscribe from the newsletter at any time. If you are having trouble unsubscribing or would like to be removed from the newsletter, then simply send me an email at tovemaren@mamainthenow.com asking to be removed.

I currently use ConvertKit as my email service provider (read their privacy policy here.) Your data is collected and then passed to them. Tags are used within ConvertKit to track your actions and page visits so that future emails can be better tailored to meet your needs.

Currently, I send a minimum of one email per week. However, I will occasionally email you about products and other promotions that may be relevant to your interests.

Free printables are sent directly to your email with a download link via a ConvertKit.

Your email and name are never sold or given away to a third party.

All emails you receive are CAN-SPAM compliant. At the bottom of every email, you will find information on how to contact the sender, as well as information on how to unsubscribe.

Blog Comments

Love something you read on my blog? Then leaving a comment is a great way to do that! I personally love hearing your feedback. If you choose to leave a comment on a blog post, please be aware that the comment is public and visible to anyone who reads the comment section. Your email address is never shared or disclosed, but your name and comment will be visible to others.

It is highly recommended that you avoid leaving detailed personal information in your comments.

I reserve the right to remove comments deemed as inappropriate, threatening, profane, or spammy without notice.

Store Purchases

Products in the Mama in the Now are sold via Amazon. Your name, email address, and country are required during the checkout process. This information is required in order to send you the purchased product and to determine whether or not the EU VAT tax should be applied to your purchase.

The details you enter are stored by the third-party applications.

I also sell products via affiliate programs. Each program collects and retains its own data. I do not have access to the personal information that is collected by these affiliate programs. It is best to read their individual privacy policies for more information on how your data is collected and used.

Cookies

Cookies store user-specific information into a log. I use the following cookies on Mama in the Now:

Amazon (for advertising)
Facebook Pixel (for Facebook ad targeting): Read how the Pixel works
Google Analytics (for tracking website traffic and user behavior): Read how their cookies work
ConvertKit (for email tracking): Read about ConvertKit features.

Google Analytics

Mama in the Now uses Google Analytics to track website performance and user behavior. It provides information on page-views, referral sources, and other valuable information that helps me adapt the content I write for this website. Google Analytics does capture anonymous data about location, age, gender, and interests, but I have no way to connect that information and specifically identify you. Google Analytics may also capture your IP address as you make your way around this website. You can read more about that here.

Advertisements on Mama in the Now

To support this website, third party advertisements are used. Mama in the Now currently runs advertisements via Mediavine. They may use cookies or web beacons when they advertise here on Mama in the Now in order to show you tailored ads to you.

Social Media Privacy

Mama in the Now uses various social media platforms. Mama in the Now is not responsible for what you post on Mama in the Now’s social media channels.

Parental Consent

If you are under 16 years old, you must first have parental permission before using our website or entering personal information.

Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp. You may also visit https://optout.aboutads.info/#/ and https://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: https://www.networkadvertising.org/managing/opt_out.asp.
District M. You may find District M’s privacy policy through this link.
YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
AppNexus. You may find the AppNexus privacy policy through this link.
OpenX. You may find OpenX’s privacy policy through this link.
Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
Sovrn. You may find Sovrn’s privacy policy through this link.
GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

Final Notes on this Privacy Policy

You have the right to access your personal data and know how it is being processed. Hopefully, the policy above adequately explains how your data is used.

Personal information will not be transferred unless we are legally obligated to do so. If you would like your information to be removed from our systems, please contact tovemaren@mamainthenow.com. You can request to be removed at any time.

Mama in the Now contains links to other websites. As such, Mama in the Now is not responsible for the privacy policies of other websites or the third party applications it uses.

If you have questions or concerns about this privacy policy, please feel free to contact us at tovemaren@mamainthenow.com

Thank you,