This policy was last updated on May 13, 2022.
Your privacy is important to Mama in the Now. The policy below outlines how your personal information is collected and how it is used when you use our website.
You agree to the terms of this policy when you use this website. This privacy policy may change from time to time. If any changes are made, then you will be notified by revising the date at the top of this policy.
About Mama in the Now
Founded in 2013 and based in the United States of America, Mama in the Now is an independently operated blog run by Tove Maren Stakkestad. This website is a parenting and motherhood blog written by a mother of four boys.
How Information is Collected
Here is how your information is collected on Mama in the Now:
- if you subscribe to the newsletter
- if you leave a comment on the blog
- if you purchase a product via the Mama in the Now store
- through website cookies and log files
- through Google Analytics
Mediavine Programmatic Advertising
For information regarding data collection by Mediavine ad partners including how to opt-out of data collection, please click here
Newsletter
If you decide to join the newsletter via any of the many sign-up forms located throughout this website, then your first name and email address are required. We require your email address in order to send you the emails and we require your first name so that my emails to you will include a friendly personalized note.
At the bottom of every email I send, you will find a link to unsubscribe. You may unsubscribe from the newsletter at any time. If you are having trouble unsubscribing or would like to be removed from the newsletter, then simply send me an email at tovemaren@mamainthenow.com asking to be removed.
I currently use ConvertKit as my email service provider (read their privacy policy here.) Your data is collected and then passed to them. Tags are used within ConvertKit to track your actions and page visits so that future emails can be better tailored to meet your needs.
Currently, I send a minimum of one email per week. However, I will occasionally email you about products and other promotions that may be relevant to your interests.
Free printables are sent directly to your email with a download link via a ConvertKit.
Your email and name are never sold or given away to a third party.
All emails you receive are CAN-SPAM compliant. At the bottom of every email, you will find information on how to contact the sender, as well as information on how to unsubscribe.
Blog Comments
If you choose to leave a comment on a blog post, please be aware that the comment is public and visible to anyone who reads the comment section. Your email address is never shared or disclosed, but your name and comment will be visible to others.
It is highly recommended that you avoid leaving detailed personal information in your comments.
I reserve the right to remove comments deemed as inappropriate, threatening, profane, or spammy without notice.
Store Purchases
Products in the Mama in the Now are sold via Amazon. Your name, email address, and country are required during the checkout process. This information is required in order to send you the purchased product and to determine whether or not the EU VAT tax should be applied to your purchase.
The details you enter are stored by third-party applications.
I also sell products via affiliate programs. Each program collects and retains its own data. I do not have access to the personal information that is collected by these affiliate programs. It is best to read their individual privacy policies for more information on how your data is collected and used.
Cookies
Cookies store user-specific information into a log. I use the following cookies on Mama in the Now:
- Amazon (for advertising)
- Facebook Pixel (for Facebook ad targeting): Read how the Pixel works
- Google Analytics (for tracking website traffic and user behavior): Read how their cookies work
- ConvertKit (for email tracking): Read about ConvertKit features.
Google Analytics
Mama in the Now uses Google Analytics to track website performance and user behavior. It provides information on page views, referral sources, and other valuable information that helps me adapt the content I write for this website. Google Analytics does capture anonymous data about location, age, gender, and interests, but I have no way to connect that information and specifically identify you. Google Analytics may also capture your IP address as you make your way around this website. You can read more about that here.
Advertisements on Mama in the Now
To support this website, third-party advertisements are used. Mama in the Now currently runs advertisements via Mediavine. They may use cookies or web beacons when they advertise here on Mama in the Now in order to show you tailored ads to you.
Social Media Privacy
Mama in the Now uses various social media platforms. Mama in the Now is not responsible for what you post on Mama in the Now’s social media channels.
Parental Consent
If you are under 16 years old, you must first have parental permission before using our website or entering personal information.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file that is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First-party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons, and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notifications of new cookies, how to disable existing cookies, and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies, you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end-user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end-users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers, and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt-out.
For specific information about Mediavine Partners, the data each collects, and their data collection and privacy policies, please visit Mediavine Partners.
Final Notes on this Privacy Policy
You have the right to access your personal data and know how it is being processed. Hopefully, the policy above adequately explains how your data is used.
Personal information will not be transferred unless we are legally obligated to do so. If you would like your information to be removed from our systems, please contact tovemaren@mamainthenow.com. You can request to be removed at any time.
Mama in the Now contains links to other websites. As such, Mama in the Now is not responsible for the privacy policies of other websites or the third-party applications it uses.
If you have questions or concerns about this privacy policy, please feel free to contact us at tovemaren@mamainthenow.com
Thank you,
