This policy was last updated on May 8, 2021.
Your privacy is important to Mama in the Now. The policy below outlines how your personal information is collected and how it is used when you use our website.
About Mama in the Now
Founded in 2013 and based in the United States of America, Mama in the Now is an independently operated blog run by Tove Maren Stakkestad. This website is a parenting and motherhood blog written by a mother of four boys.
How Information is Collected
Here is how your information is collected on Mama in the Now:
- if you subscribe to the newsletter
- if you leave a comment on the blog
- if you purchase a product via the Mama in the Now store
- through website cookies and log files
- through Google Analytics
Mediavine Programmatic Advertising
For information regarding data collection by Mediavine ad partners including how to opt out of data collection, please click here
If you decide to join the newsletter via any of the many sign up forms located throughout this website, then your first name and email address are required. We require your email address in order to send you the emails and we require your first name so that my emails to you will include a friendly personalized note.
At the bottom of every email I send, you will find a link to unsubscribe. You may unsubscribe from the newsletter at any time. If you are having trouble unsubscribing or would like to be removed from the newsletter, then simply send me an email at firstname.lastname@example.org asking to be removed.
Currently, I send a minimum of one email per week. However, I will occasionally email you about products and other promotions that may be relevant to your interests.
Free printables are sent directly to your email with a download link via a ConvertKit.
Your email and name are never sold or given away to a third party.
All emails you receive are CAN-SPAM compliant. At the bottom of every email, you will find information on how to contact the sender, as well as information on how to unsubscribe.
Love something you read on my blog? Then leaving a comment is a great way to do that! I personally love hearing your feedback. If you choose to leave a comment on a blog post, please be aware that the comment is public and visible to anyone who reads the comment section. Your email address is never shared or disclosed, but your name and comment will be visible to others.
It is highly recommended that you avoid leaving detailed personal information in your comments.
I reserve the right to remove comments deemed as inappropriate, threatening, profane, or spammy without notice.
Products in the Mama in the Now are sold via Amazon. Your name, email address, and country are required during the checkout process. This information is required in order to send you the purchased product and to determine whether or not the EU VAT tax should be applied to your purchase.
The details you enter are stored by the third-party applications.
I also sell products via affiliate programs. Each program collects and retains its own data. I do not have access to the personal information that is collected by these affiliate programs. It is best to read their individual privacy policies for more information on how your data is collected and used.
Cookies store user-specific information into a log. I use the following cookies on Mama in the Now:
- Amazon (for advertising)
- Facebook Pixel (for Facebook ad targeting): Read how the Pixel works
- Google Analytics (for tracking website traffic and user behavior): Read how their cookies work
- ConvertKit (for email tracking): Read about ConvertKit features.
Mama in the Now uses Google Analytics to track website performance and user behavior. It provides information on page-views, referral sources, and other valuable information that helps me adapt the content I write for this website. Google Analytics does capture anonymous data about location, age, gender, and interests, but I have no way to connect that information and specifically identify you. Google Analytics may also capture your IP address as you make your way around this website. You can read more about that here.
Advertisements on Mama in the Now
Social Media Privacy
Mama in the Now uses various social media platforms. Mama in the Now is not responsible for what you post on Mama in the Now’s social media channels.
If you are under 16 years old, you must first have parental permission before using our website or entering personal information.
Mediavine Programmatic Advertising
The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.
The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp. You may also visit https://optout.aboutads.info/#/ and https://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
Mediavine partners with the following data processors:
- RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
You have the right to access your personal data and know how it is being processed. Hopefully, the policy above adequately explains how your data is used.
Personal information will not be transferred unless we are legally obligated to do so. If you would like your information to be removed from our systems, please contact email@example.com. You can request to be removed at any time.
Mama in the Now contains links to other websites. As such, Mama in the Now is not responsible for the privacy policies of other websites or the third party applications it uses.